50 parks, 360 degrees
How we brought the TOP 10 experience to life online.
- Websites & Technology
- Travel, Tourism & Hospitality
The client
TOP 10 Holiday Parks
TOP 10 is a nationwide network of holiday parks stretching from the far north to the deep south. For over 40 years, they've defined the Kiwi holiday experience, offering everything from basic campsites to premium cabins. Unlike corporate chains, TOP 10 thrives on the passion of local owners who are deeply embedded in their communities, catering to a diverse mix of domestic travellers and international explorers.
50
parks captured across New Zealand
150+
virtual tours delivered since 2013
40+ yrs
of the Kiwi TOP 10 holiday experience
Client testimonial
Radian has provided the virtual tours content for our parks for almost 10 years and the reason we are still with them is that they are great to work with and their product helps our customers during the booking process. Making sure customer expectations align with reality on the ground is a critical piece in the customer satisfaction puzzle and Radian's efforts help deliver more happy customers who repeat visit and recommend us to others. Thanks team for your help in making us better at what we do.
David Ovendale
CEO, TOP 10 Holiday Park Group
The business objective
Happy guests and hassle-free bookings
In the travel industry, disappointed guests present a genuine threat to business success. TOP 10 needed a way to provide greater clarity during the booking process, so what guests saw onscreen was what they would find when they pulled into the park. With 50 unique locations, they needed a digital marketing agency that could help individual park owners upgrade their online presence through the creation of high-quality virtual assets.
Our solution
Virtual tours on turbocharge
With static photos only able to tell part of the story, we knew that to truly build trust, guests need to be able to "walk through" the space they are looking to book. To achieve this, we used our own bespoke 360-degree Virtual Tours platform. Built from thousands of high-quality photos, each tour is a fully immersive digital environment that lets potential visitors explore the room and its surroundings from every angle. This allows guests to upsell themselves before booking or lock it in knowing their expectations will be met.
Work we've delivered
150 virtual tours (and counting)
Since undertaking the first virtual tour in 2013, we've travelled the length of New Zealand multiple times, capturing high-definition 360-degree imagery that reflects each park as it has evolved over time.
Enhanced Google search
Our platform embeds each tour into Google Maps and Street View, ensuring TOP 10 is the most visible option when travellers research a locality.
Complete management
We manage the entire lifecycle of these assets, hosting large files on our remote platform so they don't eat up client bandwidth or slow down their websites.
A side serving of ready-made stills
A side benefit of virtual tours is the ability to pull high-quality stills. This allows parks to showcase refurbishments without the need for separate, expensive photoshoots.
Client testimonial
Matt from Radian Virtual Tours has done a great job of capturing what we love about our motel units and park. The virtual tours help answer so many of our guests questions...bedding configuration, shower fittings etc. The stills that can also be pulled from the videos are also crisp, clean & beautifully edited to reflect the essence and feel of our park. Thank you Matt and team, a job well done.
Andrea Kendrick
Park Owner
THE OUTCOME
What virtual tours delivered for the group
Simplified booking
Virtual tours have become a crucial booking tool, helping guests choose the right accommodation with absolute confidence.
Lucrative group wins
Tour organisers can verify if a park is right for their group without a physical visit, making high-value bookings easier to land.
Google uplift
Parks with updated tours see a significant lift in local search rankings and overall Google engagement.
Positive reviews
By aligning expectations with reality, we help protect the parks' reputations and encourage glowing reviews.
Forward thinking
A strategic partnership, not just a supplier relationship
Our partnership with TOP 10 goes beyond creating high-tech assets to providing the strategic momentum needed for a nationwide network to thrive. By providing 50 local owners with the tools to build instant trust with every guest, we've helped insulate the business against the commercial risk of poor reviews and misaligned expectations. Knowing their digital presence is working around the clock to secure bookings, the TOP 10 team is free to focus on growth and delivering the legendary holiday experience that has defined their brand for over 40 years.
LIVE EXAMPLES
TOP 10 Holiday Parks
Select a scene from the upper left menu. Drag, swipe, tap or click to move and look around.
Select a scene from the upper left menu. Drag, swipe, tap or click to move and look around.
Run a holiday park? We would love to help
Whether you are a single park or a group of fifty, the 360° virtual tour process works the same. Get in touch and we will scope your holiday park tour.